Privacy & Cookies Policy
At True Land (“we”, “us”, “our”), we take your privacy seriously. This policy explains the information we collect, how we use it, and the rights you have under UK GDPR. By using this website (the “Website”), you agree to this policy.
Who We Are
True Land is a trading name of The Home Road LTD. Registered address: College House, 2nd Floor, 17 King
Edwards Road, London, HA4 7AE
Contact email: Support@trueland.co.uk. We act as the data controller for the personal data we collect.
The Data We Collect
We may collect:
Personal information
● Name
● Email address
● Telephone number
● Professional details
Land & project information
● Site details submitted through the Website
● Budget ranges
● Project type
● Investment criteria
Website usage data
● IP address
● Browser type
● Pages visited
● Time spent on the Website
Cookies
● Strictly necessary cookies
● Basic analytics cookies
How We Use Your Data
We use your information to:
● Respond to enquiries
● Review land opportunities
● Communicate about our services
● Send updates where you have subscribed
● Improve the Website
● Meet legal obligations
Our lawful bases include legitimate interests, consent (for email marketing), and legal obligation.
Marketing
If you join our mailing list, we may send you updates or insights. You can unsubscribe at any time using the link in our emails or by contacting Support@trueland.co.uk.
Sharing Your Information
We may share your data with:
● Service providers supporting our Website or communications
● Professional advisers
● Regulators or authorities where required
We do not sell personal data.
International Transfers
We do not routinely transfer data outside the UK. If this becomes necessary, we will ensure appropriate
safeguards are in place.
Data Retention
We keep your data only for as long as needed:
● Enquiry information: retained for a reasonable period
● Mailing list data: kept until you unsubscribe
● Analytics data: retained for a limited period
Your Rights
You have the right to:
● Access your data
● Correct inaccurate information
● Request deletion
● Object to certain processing
● Withdraw consent
● Request data portability
To exercise these rights, contact Support@trueland.co.uk.
Children
This Website is for adults. We do not knowingly collect data from individuals under 18.
Cookies
Cookies help the Website function and provide basic insights into how it is used.
Cookies we use:
● Strictly necessary cookies
● Performance/ analytics cookies
You can manage or disable cookies through your browser settings. Some features may not work correctly if
cookies are disabled.
Changes to This Policy
We may update this policy from time to time. Any changes will appear here with an updated effective date.
Contact Us
For questions about this policy, please contact:
The Home Road LTD
College House,
2nd Floor,
17 King Edwards Road,
London,
HA4 7AE
Email:Support@trueland.co.uk.
Effective Date: 1st February 2026